UPDATE: The NASCAR Cup Series playoffs from Richmond (Va.) averaged a 1.1 rating and 1.78 million viewers on NBCSN last Saturday night, up a tick in ratings and a fraction of a percent in viewership from last year (1.0, 1.77M), but down a tick and 17% respectively from 2017 (1.2, 2.14M).
Martin Truex Jr.‘s win was the 12th Cup Series race this season to post an increase in ratings and viewership, the most in a single season since 2013 (20), and more than the two previous seasons combined (nine).
Keep in mind that last year’s race set a historically low bar, ranking as the lowest rated and least-watched Cup Series race since at least 2000. Even with the slight increases, this year’s race could do no better than second-to-last.
—- Sports Media Watch —
ORIGINAL POST: NBCSN earned a 1.07 overnight rating for Saturday night’s Federated Auto Parts 400 at Richmond Raceway. That’s down slightly from last year.
? The race did go up against Notre Dame-UGA college football on CBS, which earned a big 6.2 overnight. pic.twitter.com/KKaGB6tf1R
— Adam Stern (@A_S12) September 23, 2019