UPDATE: NASCAR scored a double-digit jump and three-year high at Kansas.
Sunday’s NASCAR Cup Series playoff race at Kansas averaged a 2.0 rating and 3.30 million viewers on NBC, per Nielsen fast-nationals — marking the highest rated and most-watched edition of the race since 2016 (2.1, 3.45M).
It was the 13th race to increase over last year — the most in a single season since 2013 — but the first of those to hit a multi-year high.
The 20% increase is the second-biggest for any race this season. Texas had a 29% bump in April, but that race moved up from FS1 last year to FOX this year.
Including streaming, NBC’s NASCAR viewership this season is up 4% to 2.55 million.
ORIGINAL POST: NBC earned a 20% increase in overnight TV ratings for Sunday’s Monster Energy NASCAR Cup Series race at Kansas Speedway. That is the highest NBC Sports race since Homestead last year.
— NBC Sports PR (@NBCSportsPR) October 21, 2019
➖ That makes it NBC Sports’ most-watched NASCAR Cup Series race since Homestead last year (4.18 million viewers). pic.twitter.com/TScvWJgYhV
— Adam Stern (@A_S12) October 21, 2019