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Kansas final TV ratings

UPDATE: NASCAR scored a double-digit jump and three-year high at Kansas.

Sunday’s NASCAR Cup Series playoff race at Kansas averaged a 2.0 rating and 3.30 million viewers on NBC, per Nielsen fast-nationals — marking the highest rated and most-watched edition of the race since 2016 (2.1, 3.45M).

It was the 13th race to increase over last year — the most in a single season since 2013 — but the first of those to hit a multi-year high.

The 20% increase is the second-biggest for any race this season. Texas had a 29% bump in April, but that race moved up from FS1 last year to FOX this year.

Including streaming, NBC’s NASCAR viewership this season is up 4% to 2.55 million.

Sports Media Watch

ORIGINAL POST: NBC earned a 20% increase in overnight TV ratings for Sunday’s Monster Energy NASCAR Cup Series race at Kansas Speedway. That is the highest NBC Sports race since Homestead last year.