UPDATE: Last Sunday’s NASCAR Cup Series playoff race from Texas averaged a 1.4 rating and 2.20 million viewers on NBCSN, marking the smallest audience in the 15-year history of the race (excluding rainouts).
Viewership fell 3% from the previous low set last year (2.27M) and 19% from 2017 (2.70M). Kevin Harvick’s win also tied the lowest rating in race history, matching last year and down 13% from 2017 (1.6).
The Texas low comes on the heels of back-to-back increases at Kansas and Martinsville, including a three-year high for the former. While 14 Cup Series races have increased this season — the most in a single year since 2013 — Texas was the 16th to decline.
ORIGINAL POST 11-4-2019: NBCSN earned 2.22 million viewers in overnight ratings for the AAA Texas 500 at Texas Motor Speedway. The number is down slightly from 2018.
➖ NBC remains up 4% for the season in viewership, so it should finish up for the year barring an epic collapse in the last two races. pic.twitter.com/2h7QQNj40A
— Adam Stern (@A_S12) November 4, 2019