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Avalan joins Tyler Reddick for full season associate sponsorship

Richard Childress Racing is excited to announce Avalan has joined the No. 8 team and Tyler Reddick for the 2020 NASCAR Cup Series as a full-season associate partner.

Avalan, a wealth management organization, utilizes proven family office techniques to deliver an out-of-the box, custom experience that provides clients the trust to achieve their optimal financial future. The goal is for Avalan and their clients to enter a long-term, mutually-beneficial relationship that becomes multi-generational. This happens in part due to Avalan’s in-depth, world-class onboarding process that takes a look at a client’s whole portfolio and goals before putting together a comprehensive strategy to help them access success.

“Our entire team is thrilled to be a part of the Richard Childress Racing team,” said Rich Schuette, founder of Avalan. “Our cultures are extremely well matched in how we view excellence in all we strive to do.  We look forward to working with one of NASCAR’s most storied organizations to build our brand in new markets, as well as in markets where we can showcase our partnership with existing relationships.”

Avalan will utilize the partnership with RCR to offer their clients unique hospitality options at key race markets that includes behind-the-scenes experiences and exclusive access to both Reddick and a variety of RCR’s other personalities.

“RCR takes a lot of pride in the business-to-business and hospitality opportunities that we can offer our partners,” said Torrey Galida, president of RCR. “The business side of NASCAR is more important than ever, and we’re happy to have Avalan join the sport and our team in order to take advantage of those opportunities. We’re looking forward to supporting their goals both on and off the track this year.”

The partnership will kick-off at Daytona International Speedway during the DAYTONA 500 on Sunday, February 16, 2020. Learn more by visiting

— Richard Childress Racing —