UPDATE: Airing on both FOX and FS1, NASCAR iRacing scored stronger ratings in its second outing.
NASCAR iRacing averaged a 0.8 rating and 1.34 million viewers on FOX and FS1 Sunday afternoon, up 53% in ratings and 48% in viewership from the previous week on FS1 alone (0.53, 903K).
The telecast was the highest rated and most-watched sportscast of the weekend, finishing ahead of the ESPN 30 For 30 “Celtics/Lakers” on ABC the previous day (0.8, 1.18M).
ORIGINAL POST 3-31-2020: NASCAR broke its own record for the most-viewed eSports event in history with Sunday’s eNASCAR iRacing Pro Invitational Series race from virtual Texas Motor Speedway. The broadcast, which aired on both FOX and FS1, earned a combined 0.81 rating with 1.339 million viewers.
.@FoxSports earned a combined 0.81 rating and 1.339 million viewers for Sunday's Pro Series Invitational (simulcast on Fox and FS1), per @ShowBuzzDaily.
➖ That means @NASCAR just broke its own record for the most-viewed esports event in U.S. TV history. pic.twitter.com/CZuXUkitFH
— Adam Stern (@A_S12) March 31, 2020