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FORT WORTH, TEXAS - MARCH 29:  (EDITORIAL USE ONLY) (Editors note: This image was computer generated in-game) Timmy Hill, driver of the #66 Roofclaim.com Totota, crosses the finish line to win ahead of Ryan Preece, driver of the #37 Cottonelle Chevrolet, during the eNASCAR iRacing Pro Invitational Series Race - O'Reilly Auto Parts 125 at virtual Texas Motor Speedway on March 29, 2020 in Fort Worth, Texas. (Photo by Chris Graythen/Getty Images) | Getty Images

eNASCAR iRacing at Texas TV ratings UPDATE

UPDATE: Airing on both FOX and FS1, NASCAR iRacing scored stronger ratings in its second outing.

NASCAR iRacing averaged a 0.8 rating and 1.34 million viewers on FOX and FS1 Sunday afternoon, up 53% in ratings and 48% in viewership from the previous week on FS1 alone (0.53, 903K).

The telecast was the highest rated and most-watched sportscast of the weekend, finishing ahead of the ESPN 30 For 30 "Celtics/Lakers" on ABC the previous day (0.8, 1.18M).

Sports Media Watch

ORIGINAL POST 3-31-2020: NASCAR broke its own record for the most-viewed eSports event in history with Sunday’s eNASCAR iRacing Pro Invitational Series race from virtual Texas Motor Speedway. The broadcast, which aired on both FOX and FS1, earned a combined 0.81 rating with 1.339 million viewers.