April 21, 2010
- Shell/Pennzoil sponsorship moves to Penske Racing in 2011: Shell Oil Company and Penske Corporation announce a multi-year cross business alliance starting in the 2011 racing season. The new alliance allows Shell and Pennzoil to expand their motorsports presence as it includes a primary sponsorship with Kurt Busch and the #22 car, as well as associate sponsorships promoting Shell V-Power with IZOD IndyCar Series drivers Helio Castroneves, Will Power and Ryan Briscoe. The global business alliance provides an opportunity for Shell and Pennzoil to expand their presence not only within motorsports, but also as a preferred supplier of fuels, lubricants and related products to the Penske organization. Beginning in 2011, Shell and Pennzoil will be the “Official Fuel and Motor Oil Supplier” to the Penske organization in the U.S and the organizations will look to extend their alliance with business development opportunities in several other countries. The Penske organization is one of the world’s most successful and recognized automotive-based business enterprises and provides unique activation opportunities. Additionally, this alliance continues to enable further product development for Shell and Pennzoil both on and off the track through the invaluable knowledge gained surrounding fuels, lubricants and engine technologies. Like Shell and Pennzoil, Penske Corporation has a close relationship with Chrysler and Ferrari, both part of the Fiat Group. Winning is a tradition for Penske, an organization that has earned more than 315 major race victories including 15 Indianapolis 500 wins and the 2008 Daytona 500, more than 370 pole positions and 22 national championships.
As part of the alliance, Pennzoil will become the “Official Motor Oil” of Penske Racing in 2011 which includes all of its entries in the NASCAR Sprint Cup and Nationwide Series as well as the IZOD IndyCar Series. For Pennzoil, returning to Penske is a homecoming of sorts as Pennzoil first aligned with Penske as part of its IndyCar teams in 1983 and won the 1984 and 1988 Indianapolis 500 Mile Races with driver Rick Mears. In addition, Kurt Busch won his 2004 NASCAR Sprint Cup Series Championship driving a Pennzoil-supported car for another team.(Pennzoil Racing/Penske Racing PR)(4-21-2010) - RCR Statement about Shell/Pennzoil leaving: The following is a statement from Richard Childress, president and chief executive officer of Richard Childress Racing, regarding the announcement by Shell Oil Company that it will end its sponsorship of the #29 Shell-Pennzoil Chevy at the conclusion of the 2010 NASCAR Sprint Cup Series season: “Shell and Pennzoil have been great partners with Richard Childress Racing since our first race together, when Kevin Harvick and the #29 team won the Daytona 500 in 2007. I’m disappointed that our partnership will conclude at the end of the year but understand some of the reasons that went into their business decision. RCR will continue to provide Shell-Pennzoil the highest caliber program possible, keeping in sharp focus the ultimate goal of winning the 2010 NASCAR Sprint Cup Series championship. What this creates for RCR is the opportunity for a new partner to forge its own relationship and identity with Kevin Harvick and the championship-level team led by crew chief Gil Martin, our other race teams and drivers, and our other 35 partners. The #29 team has had only two primary sponsors since it began in 2001 but the number 3 has played a significant role at RCR for decades. We feel strongly that the third chapter of the #29 team’s partnership history will be a successful one.”(RCR)(4-21-2010)
- Keselowski to the #2; Budweiser to RCR?: Kurt Busch has signed a multiyear extension with Penske Racing that includes moving from the #2 car with Miller Lite as his primary sponsor into the #22 with Shell/Pennzoil as the sponsor, team officials said on Wednesday. Brad Keselowski will move from Penske’s #12 car into the #2, with Miller Lite, which has been with the organization for 20 years, remaining the sponsor for the #2. Keselowski currently is sponsored by Verizon, but because of NASCAR’s exclusivity deal with Cup series sponsor Sprint, Verizon’s brand logo is not allowed on the car. “Brad is one of the hottest young drivers in NASCAR and we’re thrilled to welcome him to the Miller Lite Racing family,” said Andy England, chief marketing officer at MillerCoors. “Rarely in this sport are you presented with the opportunity to build a relationship with a top-tier driver at the start of his career.”
The addition of Shell/Pennzoil means that Mobil 1, a competing motor oil that sponsors Penske’s #77-Sam Hornish Jr., will not return in 2011. But Jonathon Gibson, the vice president of Penske Racing, said Penske is committed to remaining a three-car operation with Hornish in the third car. “We’ll be prepared to announce a new sponsorship deal for that car in the next few weeks or months,” Gibson said. “We’re very excited. For us to have the opportunity to bring in a great brand like Shell and extend our relationship with Miller puts us in a place where we can build for the future.”
Kevin Harvick, in the last year of his contract with Richard Childress Racing, is without a sponsor. Harvick is negotiating with RCR to find a new sponsor and stay with the company, according to a source. Harvick has been with RCR since he succeeded the late Dale Earnhardt in 2001. A source said discussions between RCR and Budweiser, in its last season with Richard Petty Motorsports’ #9-Kasey Kahne, have taken place. Kahne signed last week a deal with Hendrick Motorsports to replace Mark Martin in 2012 and drive a car to be determined by team owner Rick Hendrick in 2011.(ESPN.com)(4-21-2010) - EA Skate 3 on the #20 at Dega: This week, EA Skate 3 will adorn the #20 Toyota as the featured game. Skate 3 delivers all the camaraderie and competition of skateboarding. New tricks, improved off board actions, and gnarly Hall of Meat carnage mixed with exciting new team-based gameplay takes Skate 3 to a new level of skateboarding fun. Skate 3 will be available on Xbox 360 and PlayStation 3 on May 11.(JGR PR)(4-21-2010)
- Piquet to race three events for Billy Ballew Motorsports: Billy Ballew Motorsports announced today that Nelson Piquet Jr. will drive its #15 NASCAR Camping World Truck Series entry for three events this season. Piquet will pilot the Qualcomm, ArcSight Toyota Tundra at Charlotte Motor Speedway on May 21, Texas Motor Speedway on June 4 and Michigan International Speedway on June 12. Piquet got his first taste of stock car competition this season. He competed in the ARCA Series and NCWTS events at Daytona International Speedway, finishing 27th and sixth respectively. His most recent stint was in Texas Motor Speedway’s Rattlesnake 150 [ARCA event]. Piquet started first and finished ninth.(Billy Ballew Motorsports PR)(4-21-2010)
- McCumbee picks up ARCA ride for remainder of 2010: Team ModSpace is proud to announce the addition of a second car to its racing program and the introduction of driver Chad McCumbee to the Andy Belmont Racing lineup. McCumbee will drive the #1 ModSpace-American Red Cross Ford Fusion for the remainder of the 2010 ARCA Racing Series season. (ARCARacing.com)(4-21-2010)
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