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Commercial breakdown: 2020 South Point 400


If you watched Sunday’s Cup race broadcast from Las Vegas Motor Speedway, you were reminded eight times to visit your local Sonic drive in restaurant. If you look at that statistic alone, you might be inclined to think that it’s an unnecessary waste of time to tell you more than once. If you like Sonic, you will go there whether or not you watch the ads; if you don’t like their fare you probably won’t change your mind and go. Besides hearing about a certain item they are hawking (such as Toasted S’More shakes), a commercial isn’t likely to affect your dining choices.

As commercials are a reality for most regular network broadcasts, rather than let them irritate you, think of how it would be without them. Are you old enough to remember when races weren’t on TV at all, or not in their entirety? Thinking of it that way may make it easier to endure the sponsors and their messages. For those who would like to know precisely how many there were this past weekend, and how much time they took during the broadcast, here is the breakdown.

Race and Commercial Breakdown of the 2020 South Point 400

Start time to record race/commercial periods: 7:00 PM
End time to record race/commercial periods: 10:22 PM
Total minutes of complete race broadcast: 202
Minutes of race broadcast: 166
Minutes of traditional commercials: 36
Minutes of side-by-side commercials: 10

Total number of commercials: 110
Total number of companies or entities advertised: 43
Total number of traditional commercials (not split-screen): 86
Total number of companies or entities advertised: 40
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 24
Total number of companies or entities advertised: 17
Number of times NBCSN utilized ‘Side-by-Side’ commercials during the broadcast: 5

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