UPDATE: NBA legend Michael Jordan and three-time Daytona 500 winner Denny Hamlin announced today that their newly-formed NASCAR Cup Series team will be named 23XI Racing—pronounced twenty-three eleven—and that the single-car team will field the No. 23 car number for driver Bubba Wallace next season. The announcement made on the team’s new social media channels also revealed the 23XI Racing team logo.
With Wallace behind the wheel, 23XI Racing makes its first official NASCAR Cup Series start in the Daytona 500 at Daytona International Speedway on February 14, 2021.
Denny Hamlin, co-owner: “Michael and I have a shared vision for this team, so it’s exciting to see it reflected in the team name and on the race car with the iconic number 23 that Michael made famous.”
— PROSPORT Management —
𝙃𝙚𝙧𝙚 𝙬𝙚 𝙘𝙤𝙢𝙚. #23 pic.twitter.com/vuH3wKRa5M
— 23XI Racing (@23XIRacing) October 22, 2020
ORIGINAL POST 10-17-2020: Michael Jordan made a big splash by teaming up with Denny Hamlin to buy a NASCAR Cup Series team that will feature Bubba Wallace as the driver. While the team has yet to announce a name, number and manufacturer, some of those details may be starting to come into focus.
A company called 2311 Racing LLC in North Carolina, c/o Jump DC, recently filed trademark applications for the number 23 and the name 23XI Racing. On the application, the address listed traces back to a company called The Sacks Group, which lists Jordan as a client.
This is standard practice for teams when entering NASCAR meaning, it is very likely that the team name will be 23XI Racing and Wallace will drive a car with Jordan’s famous No. 23 on it next season.
— CBS Sports —