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Jimmie Johnson forms production company

NASCAR champion Jimmie Johnson is getting ready to take part in a different sort of race.

The veteran driver, a seven-time NASCAR Cup Series champion, has started a new production company. He  is eager to land his first project, a six-episode series called “One Final Time” that examines his final NASCAR season, with a media partner.

Octagon, the Interpublic Group sports marketing agency, is working with Johnson and his Charlie Meatball Productions — the unit is named for his dog– to sell the series.

“In the coming years, I really want to do passion projects and get deeper into this space and see things through,” says Johnson, in an interview. The production company’s scope will not be limited to stories about racing, he says.