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Rick Hendrick says there is increased interest in sponsorship of Kyle Larson

Rick Hendrick was asked about the status of additional sponsorship for Kyle Larson after his win Sunday at Nashville Superspeedway:

 

You had Valvoline on the race car. Third race this season that a non Hendrick company has been on the car. How is the interest in Kyle going from companies?

RICK HENDRICK: It’s a lot of interest. But my guys don’t want to take ‘Hendrick’ off the car. All the dealerships, they’ve got all kinds of promotions. Valvoline has been a great sponsor for us for a long time. We’ve had a lot of interest. It’s growing every day.

We want to wait for the right deal. We don’t want to take a piecemeal deal because I think it’s worth more to me than to do that. But it’s tremendous interest in Kyle. A lot of companies are telling me they appreciate me giving him the chance. Some of them are ready to spend some money, just not enough.

If he keeps winning this way, why doesn’t hendrickcars.com sponsor him?

RICK HENDRICK: I think we’re getting real close to that (smiling). I keep jacking the price up to the automotive group and they haven’t said no yet, so…

—- NASCAR —