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Feeding America/Wow Wow Classic Waffles will be featured on Cole Custers' Ford at Talladega in April. Image from Stewart-Haas Racing.

Feeding America/Wow Wow Classic Waffles Returns to the No. 41 at Talladega

After back-to-back-to-back races on the three shortest tracks on the NASCAR Cup Series tour, Cole Custer and the No. 41 Feeding America®/Wow Wow Classic Waffles Ford Mustang team for Stewart-Haas Racing (SHR) head to the longest track, the 2.66-mile Talladega (Ala.) Superspeedway oval, for Sunday’s GEICO 500.

Riding along with Custer for the first time this season will be SHR partner Wow Wow Classic Waffles, and Feeding America®, the largest hunger relief organization in the United States with a network of 200 food banks and 60,000 food pantries and meal programs. SHR and Wow Wow Classic Waffles are collaborating on an online auction that kicked off Tuesday, from which all proceeds will benefit Feeding America®. Fans can follow this link to bid on an exclusive VIP experience for two at the 2022 NASCAR race of the winning bidder’s choice. The winner will receive two VIP credentials that provide access to the NASCAR Cup Series garage and pit road through the race. Also included in the package are personalized garage, hauler and pit road tours, a 10-minute meet-and-greet with Custer, lunch with the No. 41 SHR Mustang team, and seats atop the team’s pit box during the race. One hundred percent of the final bid price of this auction will go directly to Feeding America®, through SHR’s partnership with Marson Foods and Wow Wow Waffles. The winner and guest must be 18 or older. The auction closes April 26.

SHR, Wow Wow Classic Waffles and Feeding America® are also asking fans to continue to do their part in helping to end hunger in America by visiting the Feeding America® donation page via the Feeding America® website. Each $1 donated helps provide at least 10 meals secured by Feeding America® on behalf of local member food banks.

On Wednesday, Custer participated in the ribbon cutting ceremony for the new Second Harvest Food Bank location in Salisbury, North Carolina. Custer frequently volunteers his time at the Second Harvest location in Charlotte with his No. 41 team members occasionally offering their time to help the community.

— TrueSpeed Communications —