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DAYTONA BEACH, FLORIDA - FEBRUARY 20: Brad Keselowski, driver of the #6 Kohler Generators Ford, leads the field to start the NASCAR Cup Series 64th Annual Daytona 500 at Daytona International Speedway on February 20, 2022 in Daytona Beach, Florida. (Photo by Sean Gardner/Getty Images) | Getty Images
DAYTONA BEACH, FLORIDA - FEBRUARY 20: Brad Keselowski, driver of the #6 Kohler Generators Ford, leads the field to start the NASCAR Cup Series 64th Annual Daytona 500 at Daytona International Speedway on February 20, 2022 in Daytona Beach, Florida. (Photo by Sean Gardner/Getty Images) | Getty Images

Cup Races Seeing Increased Attendance

Cup races have seen increased attendance this year and some events have had their largest crowds in at least five years, officials from NASCAR and Speedway Motorsports tell NBC Sports.

Such growth has been spurred by a variety of factors, including the racing, NASCAR’s changes on and off the track and new fans.

The growth also ties in with the sport’s increased TV numbers.

While Speedway Motorsports and NASCAR do not reveal attendance figures, both companies noted the growth they’ve seen at their events.

Speedway Motorsports has experienced an increase of more than 20% in attendance for its four races this season — Las Vegas, Atlanta, Circuit of the Americas and Bristol — according to Chief Operating Officer Mike Burch.

Among the tracks that have enjoyed attendance upticks this season:

  • Talladega Superspeedway’s crowd for last weekend’s Cup race was the track’s largest for its spring event since 2017.
  • Bristol’s dirt race had the largest crowd for the track’s spring event since 2017.
  • Martinsville Speedway’s race this month had the largest crowd for its spring event since 2015.
  • Atlanta Motor Speedway’s crowd for its March Cup race was the event’s largest since 2014.
  • Phoenix Raceway’s spring event sold out for the first time in more than a decade.
  • The Daytona 500 was announced as a sellout six days before the event, the earliest it has sold out in recent years.

See much more at NBC Sports.