Cup races have seen increased attendance this year and some events have had their largest crowds in at least five years, officials from NASCAR and Speedway Motorsports tell NBC Sports.
Such growth has been spurred by a variety of factors, including the racing, NASCAR’s changes on and off the track and new fans.
The growth also ties in with the sport’s increased TV numbers.
While Speedway Motorsports and NASCAR do not reveal attendance figures, both companies noted the growth they’ve seen at their events.
Speedway Motorsports has experienced an increase of more than 20% in attendance for its four races this season — Las Vegas, Atlanta, Circuit of the Americas and Bristol — according to Chief Operating Officer Mike Burch.
See much more at NBC Sports.