Kevin Harvick Charlotte Roval I
Kevin Harvick's No. 4 Rheem Ford will feature the Chasing a Cure campaign to support cancer research by adding a touch of pink to the paint scheme. Image from Stewart-Haas Racing.

Chasing a Cure campaign featured on Kevin Harvick’s car at Charlotte Roval

With Kevin Harvick in his 23rd and final year of NASCAR Cup Series competition, a familiar name backs the driver of the No. 4 Ford Mustang for Stewart-Haas Racing. Rheem, America’s No. 1 water heating brand and major air conditioning and heating manufacturer, is in its 16th consecutive year as a NASCAR sponsor. It’s also the 16th year of the company’s friendship with Harvick – a bond that began in 2007 and one that Harvick quickly galvanized when he won the season-opening Daytona 500. It was a victory for the ages as Harvick beat NASCAR Hall of Famer Mark Martin by .02 of a second in a frantic, green-white-checkered finish. It led to Rheem serving as a primary partner for Harvick’s NASCAR Xfinity Series team, Kevin Harvick Inc. (KHI), in 2008. Rheem’s debut with KHI came on May 2, 2008 at Richmond (Va.) Raceway where Harvick finished second in the Lipton Tea 250. Harvick delivered Rheem its very first victory as a primary sponsor 13 years ago on Feb. 27, 2010 at Las Vegas Motor Speedway when he took the checkered flag in the Sam’s Town 300. Rheem aligned as a primary partner with Harvick in the NASCAR Cup Series in 2011 and remained with him until Harvick joined Stewart-Haas Racing in 2014. Rheem reunited with Harvick in 2022 and came back for another three-race slate in 2023, which kicked off with a ninth-place finish March 5 at Las Vegas and continued with a solid 10th-place drive July 30 at Richmond (Va.) Raceway. Rheem is a primary partner once more this weekend at the Charlotte (N.C.) Motor Speedway Roval, and will be hosting a large group of customers at its Harvick Legacy Event in honor of the 2014 NASCAR Cup Series champion, his Hall of Fame-worthy career, and his loyal support of Rheem.

The No. 4 Rheem Ford Mustang has always looked sharp, but at the Bank of America Roval 400, the Rheem Mustang will be pretty in pink. Rheem is promoting its Chasing a Cure campaign to support cancer research by adding a touch of pink to the No. 4 machine for the 109-lap race around the 2.28-mile, 17-turn road course. Rheem first launched its Chasing a Cure campaign in 2022, and with October being Breast Cancer Awareness Month, Chasing a Cure serves as a call to action for fans to support breast cancer research by visiting and donating via this link. Meanwhile, Rheem’s Heart of Comfort program will donate $10,000 to the organization.

— Stewart-Haas Racing —