FORT WORTH, TEXAS - APRIL 14: Chase Elliott, driver of the #9 Hooters Chevrolet, and Ross Chastain, driver of the #1 Worldwide Express Chevrolet, race during the NASCAR Cup Series AutoTrader EchoPark Automotive 400 at Texas Motor Speedway on April 14, 2024 in Fort Worth, Texas. (Photo by Jared C. Tilton/Getty Images) | Getty Images
FORT WORTH, TEXAS - APRIL 14: Chase Elliott, driver of the #9 Hooters Chevrolet, and Ross Chastain, driver of the #1 Worldwide Express Chevrolet, race during the NASCAR Cup Series AutoTrader EchoPark Automotive 400 at Texas Motor Speedway on April 14, 2024 in Fort Worth, Texas. (Photo by Jared C. Tilton/Getty Images) | Getty Images

Texas TV Ratings

Fox Sports scored 2,310,000 viewers for Sunday’s AutoTrader EchoPark Automotive 400 at Texas Motor Speedway. It’s a 4% increase compared to last year’s race at Martinsville on the same weekend.

The race peaked at 2,881,000 viewers in the waning laps when Chase Elliott snapped a 42-race winless streak.

AND:  The final round of the Masters dominated the rest of television for Sunday, April 14, but posted one of its smallest audiences in the past three decades.

Sunday’s final round of the Masters averaged a 5.2 rating and 9.59 million viewers on CBS, down 5% in ratings and 20% in viewership from last year and the third-smallest final round audience in the past 31 years — ahead of only the COVID-era years of 2020 and 2021.

Placing a distant second for the day, NASCAR Cup Series racing from Texas averaged a 1.3 and 2.31 million on FS1 — flat in ratings and up 4% in viewership from Martinsville on the same weekend last year (1.3, 2.22M). Last year’s Texas race aired in September opposite the NFL and averaged a 1.2 and 2.00 million on NBC. NASCAR led into tape-delayed NHRA at a 0.33 and 574,000.

Sports Media Watch