MADISON, IL - AUGUST 30: A view of turn one and two as trucks race during the CarShield 200 presented by CK Power for the Gander Outdoors Truck Series at World Wide Technology Raceway on August 30, 2020 in Madison, Illinois. (Photo by Jeff Curry/Getty Images) | Getty Images
MADISON, IL - AUGUST 30: A view of turn one and two as trucks race during the CarShield 200 presented by CK Power for the Gander Outdoors Truck Series at World Wide Technology Raceway on August 30, 2020 in Madison, Illinois. (Photo by Jeff Curry/Getty Images) | Getty Images

World Wide Technology Raceway signs second five-year naming agreement with World Wide Technology

Acknowledging the impact the 700-acre motorsports complex is having on the Southwestern Illinois and St. Louis region, World Wide Technology Raceway announced today it will carry the company’s name for another five years.

WWT became the named track sponsor in 2019 and has grown into a multi-faceted relationship.

David L. Steward, Founder and Chairman of World Wide Technology, said, “My family and the company see our commitment to the raceway as a way to serve the people of St. Louis and Southwestern Illinois with world-class motorsports like the annual NASCAR Cup and Craftsman Truck Series races. We see this investment as key to long-term benefit and growth for our region.”

“Our partnership is deeply rooted in World Wide Technology’s and the Steward Family’s commitment to community. It reflects the company’s innovative approach to technology, which aligns so well with the science of motorsports and racing,” said Curtis Francois, WWTR owner and CEO. “The last five years are a blur of big wins, thousands of new fans, new technology, more diversity in the stands and on the track, and significant economic impact in the communities around us who so need it.”

“Under the leadership of Curtis Francois, World Wide Technology Raceway has quickly established itself as a national destination for motorsports and today’s announcement strengthens that position for years to come,” said Jason Hall, CEO of Greater St. Louis, Inc. “David Steward and the Steward family continue to show how they exemplify civic leadership at the highest level by bringing leaders together around WWTR to expose youth to science and technology, inspire workforce development collaborations in underinvested neighborhoods, and celebrate St. Louis’ leadership in music and the arts.”

WWT’s engagement with the raceway and motorsports includes helping to expand the sport’s appeal by supporting initiatives that increase diversity among drivers, their teams, and creating a welcoming, inclusive environment for fans. The company also provides innovative technology to race teams and tracks; educates students through STEM activations and programs; and supports employees who help during race weekend.

The company has also worked directly with NASCAR to develop two important innovations. One provides racing teams with valuable insights allowing them to make split-second decisions during a race. The other tool uses fifth generation (“5G”) technology and advanced versions of Augmented Reality (AR) that gives users the ability to experience races from a driver’s point-of-view while wearing sophisticated goggles.

The company and Steward family also are major sponsors of the Confluence Music Festival, now an essential part of the Enjoy Illinois 300 NASCAR Cup Series race weekend experience. It features local, regional and global artists on stages throughout the venue, delivering world-class music for the more than 100,000 fans who attend each year.

The upcoming NASCAR Cup Series race weekend, May 31-June 2, will showcase the impact the raceway has on the region as fans from across the country and world arrive in the region to participate in the multi-day event.

“Thousands of visitors pour into our state as a result of this race. As part of the race experience, they see all we have to offer and many come back to further explore the sights and sounds of Illinois,” said Mark Kern, St. Clair County Board Chairman.

“We are proud to continue our successful partnership with World Wide Technology Raceway to host the Enjoy Illinois 300 NASCAR Cup Series for its third consecutive year,” said Daniel Thomas, deputy director of the Department of Commerce and Economic Opportunity, Office of Tourism. “This incredible event will once again welcome more than 100,000 racing fans from across the country to Illinois’ premiere destination for the motorsports industry, generating an economic impact of $60 million for the Metro East region. Visitors can make the most of their Enjoy Illinois 300 experience by extending their stay to explore the region’s many outdoor attractions, historic sites and family-friendly experiences.”

— WWTR —