Sports Business Journal’s Adam Stern reports that Fox Sports’ viewership of NASCAR is up 1% this year, despite the Daytona 500 postponement that pushed the race back to Monday.
Fox is averaging 3.398 million viewers. This weekend’s race at Sonoma is Fox’s final race of the year.
Heading into this weekend's finale at Sonoma, @FoxSports says it is now up 1% on-year in NASCAR viewership including the Daytona 500, a strong comeback because the postponement of that premier race left Fox in a 27% hole to start the season.
🔲 Fox is averaging 3.398M viewers. pic.twitter.com/StaiT3k9IP
— Adam Stern (@A_S12) June 5, 2024