DAYTONA BEACH, FLORIDA - FEBRUARY 15: Travis Pastrana, driver of the #67 Black Rifle Coffee Toyota, gives a thumbs up on the grid during qualifying for the Busch Light Pole at Daytona International Speedway on February 15, 2023 in Daytona Beach, Florida. (Photo by Sean Gardner/Getty Images) | Getty Images
DAYTONA BEACH, FLORIDA - FEBRUARY 15: Travis Pastrana, driver of the #67 Black Rifle Coffee Toyota, gives a thumbs up on the grid during qualifying for the Busch Light Pole at Daytona International Speedway on February 15, 2023 in Daytona Beach, Florida. (Photo by Sean Gardner/Getty Images) | Getty Images

NASCAR eyeing Nitrocross alliance

Dana White set tongues wagging earlier this week when he let spill on the Flagrant podcast that plans were afoot to partner Nitrocross – Travis Pastrana’s rallycross-like series which White is a major investor in, and is headlined by the all-electric “Group E” category – with NASCAR.

“I’m flying to NASCAR and we’re doing a deal with NASCAR,” White stated. “We’re going to be the electric series for NASCAR. We’re working on that deal right now.”

Speaking to RACER on Friday, the championship’s general manager Chip Pankow confirmed the talks by saying, “Is Nitrocross talking to NASCAR? yes. We’re absolutely talking to NASCAR,” but stressed that it would be an “alliance” between both sides, which will remain standing alone in their own right.

While a prospective alliance between both parties has been long in the making, the first fruits of it will be seen later this year when Nitrocross’ 2024-25 season begins at the NASCAR-owned Richmond Raceway on September 7-8.

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