The only thing that took longer than the Cup race on Sunday were the explanations, run downs, and theories that many announcers, pundits, officials, and fans had on the subject of wet tires (and those conversations continue on social media). The extended race broadcast also contained commercials, but at least for this week, fans had other things to talk about. But for those folks who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2024 USA Today 301
Start time to record race/commercial periods: 2:00 PM
Stop for Rain Delay: 4:49 PM
Restart for Fired Engines: 6:44 PM
Race Completed: 8:10 PM
Total minutes of complete race broadcast: 255
Minutes of race broadcast: 219
Minutes of traditional commercials: 36
Minutes of side-by-side commercials: 3
Total number of commercials: 94
Total number of companies or entities advertised: 48
Total number of traditional commercials (not split-screen): 88
Total number of companies or entities advertised: 47
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 6
Total number of companies or entities advertised: 6
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 1
Companies seen the most in commercials during this broadcast: Xfinity (7 times); Sonic (7 times); Olympics (4 times); Toyota (4 times)