LOUDON, NEW HAMPSHIRE - JUNE 23: Tyler Reddick, driver of the #45 SiriusXM Toyota, and Ryan Blaney, driver of the #12 Menards/Dutch Boy Ford, race during the NASCAR Cup Series USA Today 301 at New Hampshire Motor Speedway on June 23, 2024 in Loudon, New Hampshire. (Photo by Sean Gardner/Getty Images) | Getty Images
LOUDON, NEW HAMPSHIRE - JUNE 23: Tyler Reddick, driver of the #45 SiriusXM Toyota, and Ryan Blaney, driver of the #12 Menards/Dutch Boy Ford, race during the NASCAR Cup Series USA Today 301 at New Hampshire Motor Speedway on June 23, 2024 in Loudon, New Hampshire. (Photo by Sean Gardner/Getty Images) | Getty Images

Commercial breakdown: 2024 USA Today 301

The only thing that took longer than the Cup race on Sunday were the explanations, run downs, and theories that many announcers, pundits, officials, and fans had on the subject of wet tires (and those conversations continue on social media). The extended race broadcast also contained commercials, but at least for this week, fans had other things to talk about. But for those folks who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2024 USA Today 301

Start time to record race/commercial periods: 2:00 PM
Stop for Rain Delay: 4:49 PM
Restart for Fired Engines: 6:44 PM
Race Completed: 8:10 PM
Total minutes of complete race broadcast: 255
Minutes of race broadcast: 219
Minutes of traditional commercials: 36
Minutes of side-by-side commercials: 3

Total number of commercials: 94
Total number of companies or entities advertised: 48
Total number of traditional commercials (not split-screen): 88
Total number of companies or entities advertised: 47
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 6
Total number of companies or entities advertised: 6
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 1

Companies seen the most in commercials during this broadcast: Xfinity (7 times); Sonic (7 times); Olympics (4 times); Toyota (4 times)

See much more at CawsNJaws.