UPDATE: Sunday’s NASCAR Cup Series Chicago Street Race averaged 3.87 million viewers on NBC, per Nielsen fast-nationals (including additional streaming data not tracked by Nielsen) — down from last year’s inaugural edition (4.8M) but still the second-largest NASCAR audience on the NBC networks in the past three years.
…
For the season, Chicago ranks just outside of the top five most-watched races. The Daytona 500 occupies its usual slot atop the rankings with just under six million for a delayed Monday edition, followed by Atlanta (4.55M), Las Vegas (4.36M), Talladega (4.31M) and Phoenix (4.03M), all of which aired on FOX. (Keep in mind that all figures for FOX races are Nielsen-only, as opposed to the combined Nielsen/Adobe Analytics figure NBC releases.)
— NBC Sports PR (@NBCSportsPR) July 8, 2024
ORIGINAL POST 7-8-2024: Sports Business Journal’s Adam Stern reports that NBC got 3.87 million viewers for Sunday’s NASCAR Cup Series race on the Chicago Street Course.
The viewership is 35% higher than an average NBC race last year.
.@NBC got 3.87 million viewers for yesterday's Chicago Street Race (including streaming); comp to last year isn't fully direct after mid-race red flag, but 2023 event got nearly 4.8 million.
🔲 Sunday's viewership was still 35% higher than average @NASCAR race on NBC last year. pic.twitter.com/OQ2pZ4LMnM
— Adam Stern (@A_S12) July 8, 2024