INDIANAPOLIS, INDIANA - JULY 21: A general view of racing during the NASCAR Cup Series Brickyard 400 at Indianapolis Motor Speedway on July 21, 2024 in Indianapolis, Indiana. (Photo by Justin Casterline/Getty Images) | Getty Images
INDIANAPOLIS, INDIANA - JULY 21: A general view of racing during the NASCAR Cup Series Brickyard 400 at Indianapolis Motor Speedway on July 21, 2024 in Indianapolis, Indiana. (Photo by Justin Casterline/Getty Images) | Getty Images

Commercial breakdown: 2024 Brickyard 400

Due to national breaking news, Sunday’s Cup race pre-race festivities were moved to USA, then moved back to the originally scheduled channel on NBC at 2:29 PM. At 6:00 PM, the race switched back to USA, so the eastern side of the country could see their local evening news. Throughout it all, no matter which station fans watched the race on, the commercials were still there. For those folks who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2024 Brickyard 400 presented by PPG

Start time to record race/commercial periods: 2:29 PM
End time to record race/commercial periods: 6:22 PM
Total minutes of complete race broadcast: 233
Minutes of race broadcast: 195
Minutes of traditional commercials: 38
Minutes of side-by-side commercials: 8

Total number of commercials: 117
Total number of companies or entities advertised: 57
Total number of traditional commercials (not split-screen): 96
Total number of companies or entities advertised: 54
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 21
Total number of companies or entities advertised: 20
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 3

Companies seen the most in commercials during this broadcast: Olympics (7 times); Toyota (7 times); Xfinity (6 times); McDonald’s (6 times); Applebee’s (5 times)

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