Bubba Wallace Homestead Scheme
Ronald McDonald House Charities will sponsor Bubba Wallace at Homestead. Image from McDonald's.

McDonald’s teaming up with Bubba Wallace to encourage customers to give a ‘Gift to Ronald McDonald House Charities’

To celebrate 50 years of our founding and forever partnership, McDonald’s is kicking off a yearlong celebration of RMHC. Beginning Oct. 15, McDonald’s is teaming up with brand fans like NASCAR driver Bubba Wallace to encourage customers across the country to give a ‘Gift to RMHC’ by simply rounding up their next McDonald’s purchase to the nearest whole dollar.

In 1974, a group of Philadelphia community leaders and McDonald’s franchisees came together to bring a powerful vision to life: providing support for families with sick or injured children in their time of need. It’s been fifty years since the Shamrock Shake fundraiser that helped fund the opening of the first Ronald McDonald House®, and our dedication to the Charity remains steadfast. To date, McDonald’s, our franchisees and customers have donated over $1 billion dollars through initiatives like Round-Up for RMHC, helping tens of millions of families.

Whether through the register, drive-thru window or self-order kiosk, each donation adds up to a big impact for RMHC families as 100% of proceeds support the mission of RMHCIf every U.S. customer rounded up even for just one day, it could equate to approximately 65,000 family night stays at a Ronald McDonald House.

Partnering with McFamily Member, Bubba Wallace

We’re excited to partner with a member of the McDonald’s Family, NASCAR driver Bubba Wallace, who drives the No. 23 for 23XI Racing, to encourage fans to give a Gift to RMHC.

“As a new dad, I understand that a child’s health and wellbeing is the most important thing for a parent,” Wallace said. “I’m honored to celebrate with McDonald’s on and off the track this year. It’s super important to me to have a strong support system and a community to lean on when times get tough, and that’s what RMHC is all about. When I race in Miami, I’ll be honoring all the contributions made by McDonald’s fans to RMHC.”

To celebrate McDonald’s and RMHC 50-year partnership, Wallace will be rolling out a custom paint scheme including elements designed by local families from RMHC of South Florida. The custom design will be on display during the NASCAR Cup Series at Homestead-Miami Speedway on October 27. Wallace will be sporting a logo on his firesuit dedicated to the golden celebration. He will also be representing the name of an RMHC family from his home state of Alabama on the drivers-side of his race car decal. Wallace is enlisting the help of his fellow drivers on the track to share the inspiring stories of RMHC families. In fact, 75% of drivers will highlight RMHC throughout the race weekend.

— McDonald’s —