Last Sunday’s NASCAR Cup Series race from Martinsville (Va.) averaged a 1.4 rating and 2.50 million viewers on NBC, up 8% and 14% respectively from last year (1.2, 2.49M). Ryan Blaney’s win, which peaked with 3.1 million viewers, was the fifth-straight Cup Series race to improve over a year ago.
Entering this Sunday’s season finale, viewership for the Cup Series playoffs is up 6% (from 2.1 to 2.3 million).