Ahead of Amazon’s upfront presentation in N.Y. [Monday], Head of U.S. Video & Live Sports Sales Danielle Carney said the company is nearly sold out of its NASCAR and women’s sports advertising inventory.
NASCAR on Amazon begins Memorial Day weekend with the Coca-Cola 600, with Carney saying inventory is “nearly sold out” across the five races set for Prime. “We’re excited about that strong interest again in driving new advertisers, and we have a new format,” said Carney, describing a two-box commercial format that will run throughout races.
The company is building custom content with brands and 30-second commercial creative, similar to what has been featured in its NFL programming.