NASCAR on Prime officially drops the green flag on its exclusive Cup Series coverage on Sunday, May 25 at 5:00 p.m. ET with the Coca-Cola 600 at Charlotte Motor Speedway. Prime Video’s compelling slate of NASCAR action includes five consecutive races including the series’ first-ever international points event in Mexico City, wraparound booth and trackside coverage headlined by NASCAR Hall-of-Famers Dale Earnhardt Jr. and Carl Edwards, innovative streaming technology, and a signature new anthem from mega-stars Eric Church and John Fogerty.
NASCAR on Prime features a distinguished and well-rounded announce team that combines unparalleled racing expertise with seasoned broadcasting talent. Adam Alexander leads as race caller, joined in the booth alongside Earnhardt Jr. and former DAYTONA 500-winning crew chief Steve Letarte. On pit road, DAYTONA 500 champion Trevor Bayne links with experienced reporters Kim Coon and Marty Snider to provide real-time updates on drivers, tactical decisions, and other critical developments as races unfold.
Additionally, esteemed broadcaster Danielle Trotta hosts Prime Video’s trackside pre- and post-race coverage with analysts Edwards and current Cup Series driver Corey LaJoie. Prime Video’s extensive wraparound coverage features candid conversations and exclusive driver interviews fresh off the track, in-depth analysis, previews and breakdowns of the races, and developing storylines that help bring viewers closer to both the action and the personalities behind the wheel.
Immersive Streaming Presentation
The streamer will also elevate the NASCAR experience for fans through a best-in-class viewing presentation and flawless streaming quality, with the following features.
- Double-Box Commercial Format
- Every Prime Video race will feature end-to-end live coverage of green flag racing with a double-box commercial format, ensuring that viewers never miss a moment of action.
- Key Moments
- Prime Video leverages real-time data to provide fans with an ability to view race highlights and every flag change on demand while watching NASCAR on Prime. A bank of pivotal moments builds as the race progresses, offering viewers immediate access to these key moments.
- Rapid Recap
- Assists those who join the race in-progress and want to catch up on the action they missed before entering the livestream. Accessible after selecting “Watch,” Rapid Recap employs real-time data to compile highlights, with the full recap lasting no longer than two minutes. Once caught up, fans are automatically dropped into live action.
- Robust Equipment Arsenal to Capture all the Action
- Prime Video will deploy 70+ cameras at each race, including in-car and POV cameras with mics, all connected by up to 10 miles of fiber optic cable.
- A drone will also patrol the sky at select races to capture unique angles and the high-octane atmosphere of the track.
- Premium Viewing Experience and Next-Generation Productions
- Each race to be produced in 1080p native High Dynamic Range (HDR) with Dolby 5.1 Surround Sound, delivering an unparalleled race-day experience for fans with visceral sound, more vivid colors, and greater contrast between light and dark.
- Proprietary Ultra-Low-Latency Technology
- Prime Video and AWS technology combine to create a proprietary, end-to-end livestreaming solution that delivers ultra-low latency, eliminates drift and ensures synchronization. Prime Video delivers streams with unparalleled quality from the track to the screen, with delivery speeds that match and often surpass what fans receive from traditional cable and broadcast networks.
— Prime Video —