The first Cup race on the Amazon streaming service was held on Sunday. The broadcasts had been hyped for fans by Dale Earnhardt Jr. in some lively and humorous commercials the last few weeks, and many folks were looking forward to this new venture. Side-by-side ads dominated the race, with traditional commercials only showing in-between race stages (adding up to only 12 minutes of the broadcast). Additionally, it was announced on lap 345 that the rest of the race would be commercial-free. This meant 55 laps were uninterrupted by ads, leading to a cohesive and satisfying ending to an exciting race. For those who would like to know precisely how it all went down, here is the race breakdown.
Race and Commercial Breakdown of the 2025 Coca-Cola 600
Start time to record race/commercial periods: 6:02 PM
End time to record race/commercial periods: 10:57 PM
Total minutes of complete race broadcast: 295
Minutes of race broadcast: 286
Minutes of traditional commercials: 9
Minutes of side-by-side commercials: 42
Total number of commercials: 108
Total number of companies or entities advertised: 51
Total number of traditional commercials (not split-screen): 17
Total number of companies or entities advertised: 12
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 91
Total number of companies or entities advertised: 45
Number of times Amazon Prime utilized ‘Side-by-Side’ commercials during the broadcast: 17
Companies seen the most in commercials during this broadcast: NASCAR (12 times); Amazon (10 times); Mobil 1 (8 times); Xfinity (6 times); Chili’s (6 times); IHOP (6 times); Coca-Cola (6 times); Subway (5 times)
See much more at CawsNJaws.