Trackhouse Racing and Very Good Ventures (VGV) announced today the company known for designing and building world-class digital experiences for every screen, and as the global leaders in Flutter development, will serve as the primary sponsor of Daniel Suárez’s No. 99 Chevrolet at the June 22 NASCAR Cup Series race at Pocono (Pa.) Raceway.
VGV and Trackhouse formed a strategic partnership in January, making the company an official digital design and development partner. This collaboration aims to accelerate Trackhouse’s digital transformation and deliver AI-powered technology-forward experiences across all platforms. It will fuse live sports and entertainment experiences with next-generation digital product design and technology, setting a new standard for digital engagement.
“Technology is the key to future success in NASCAR and maybe all of the world,” said Suárez, the only Mexican-born driver to win a Cup Series race. “We look at Very Good Ventures as a partner who will not only help on the business side, improving our interaction with race fans, but their expertise in everything digital, including artificial intelligence, will lead to faster race cars.”
VGV is working with Trackhouse to maximize its race day experience by providing enhanced technology to guests on the team’s pit boxes. This technology enables greater communication and improves the race viewing experience.
“We’re proud of the close, collaborative relationship our teams have built, and believe this sponsorship is a testament to our shared ambitions,” said David DeRemer, CEO of Very Good Ventures. “Beyond the pit box VIP experience—we’ve designed and delivered complex, race-day technology, from custom hardware setups to AI-powered tools that uncover strategic insights. It’s a true innovation partnership and seeing the No. 99 Very Good Ventures Chevrolet on the track at Pocono is just the beginning.”
This partnership reflects Trackhouse’s commitment to leveraging technology to strengthen its brand, deepen fan relationships, and lead the industry in digital innovation. The two companies will design, develop, and launch digital experiences that will raise the bar for innovation in sports and entertainment.
Amazon Prime will broadcast the Pocono race live at 2 p.m. ET on June 22.
— Trackhouse Racing —