JR Motorsports announced today that Roto-Rooter, a leading provider of plumbing, drain cleaning, and water cleanup services will return to the organization as a primary partner for seven NASCAR Xfinity Series events each year beginning in 2026, including races with Justin Allgaier and additional JRM drivers to be established at a later date. In addition to their return to the NXS and full-season associate with the team’s Late Model program, Roto-Rooter will also expand their partnership to include a personal service agreement with NASCAR Hall of Famer Dale Earnhardt Jr.
“We are excited to continue growing our relationship with Roto-Rooter,” said Earnhardt Jr. “I feel like JR Motorsports offers an amazing marketing platform across the board and it’s great when partners see the value that our companies provide. I’m looking forward to seeing how we can continue to deliver for Roto-Rooter on and off the track.”
Roto-Rooter’s partnership expansion looks to drive brand, product and service awareness for commercial and residential needs by utilizing JRM and Earnhardt Jr. in various programs. One focus is educating home and business owners on Roto-Rooter’s recently launched mobile app. The app allows consumers to easily schedule plumbing services, track service orders, and access exclusive coupons.
“We couldn’t be more excited to continue our relationship with Dale, Kelley, and everyone at JR Motorsports. Partnering with JR Motorsports means more than just sponsorship — it’s about being part of a true team,” said Roto-Rooter President, Thad Reinhard. “We share the same values; reliability, hard work, and a drive to succeed, both on and off the track. We’re especially thrilled to be working more closely with Dale on a personal level and to follow his journey in the Late Model series. I’m looking forward to watching our relationship continue to grow.”
The origins of Roto-Rooter can be traced back to 1933, when Samuel Blanc invented the first electromechanical sewer cleaning machine from a 1/6 HP washing machine motor, roller skate wheels, and a spinning steel cable with cutting blades on its tip. The Roto-Rooter machine was a breakthrough device because for the first time, sewers could be cleared and cleaned of tree roots and other debris without the need to dig up the pipes. By 1935, Roto-Rooter Corporation was established, becoming one of the earliest franchised businesses in the country.
Connor Zilisch and the No. 88 Roto-Rooter Chevrolet are set to take the green flag from Sonoma Raceway on Saturday, July 12, at 4:30 p.m. ET on the CW, PRN and SiriusXM NASCAR Radio Channel 90.
— JR Motorsports —