In its return to NASCAR, TNT Sports averaged about as many viewers as the sport’s other newcomer this season, Prime Video.
The five-race NASCAR package on TNT Sports averaged 2.1 million viewers, slightly lower than the preceding five races on Amazon Prime Video. Both TNT and Prime came in under the eight-race FS1 portion of the season, which averaged 2.5 million — but also benefited from taking place during the higher-viewed early portion of the season.
TNT finished its run with its largest audience of the season, 2.45 million for Sunday’s Brickyard 400 across TNT (2.3M) and truTV (169K). While that was the smallest audience on record for the race (dates back to 1994) and marked a sharp decline from last year’s 3.63 million on NBC, it was also the largest Cup Series audience since the Coca-Cola 600 on Prime.
The five-race average was hamstrung a bit by a rain-wracked Saturday night race from Atlanta that drew just 1.61 million, far below the other four races, each of which topped the two million mark.