In the first year of NASCAR’s incentivized Driver Ambassador Program, Joey Logano and Ross Chastain earned the largest bonuses for the two terms. Some of the highlights include Bubba Wallace appearing on Sesame Street, Chase Elliott presenting an award at the ACM Awards and 2025 Cup champion Kyle Larson making stops on The Tonight Show Starring Jimmy Fallon and The Pat McAfee Show.
Combined, there were 5,569 driver opportunities completed with 6,300 hours of time pit toward the program from drivers.
“The program has been an immensely positive addition to the industry this year and has made a big impact for the drivers and fans alike,” three-time Cup champion Joey Logano, said. “The drivers are the most fan-facing figures of the sport, and the product of this program has seen us go directly to the fans in both new and existing markets for NASCAR. It puts our industry in a position to go on offense in seeking new opportunities throughout the year which is beneficial for us as a whole.”
2025 Driver Ambassador Program Metrics