Rita’s Franchise Company, LLC will continue its partnership with NASCAR driver, Josh Bilicki, in the NASCAR O’Reilly Auto Parts Series in 2026. Bilicki will compete with SS Green Light Racing after moving from DGM Racing, with Rita’s branding set to appear on the No. 07 Chevrolet during multiple races throughout the season. The program will begin at Darlington Raceway in March, with additional events to be announced.
Rita’s Italian Ice & Frozen Custard opened its doors in Bensalem, PA in 1984, and has been dedicated to spreading “Ice, Custard, Happiness!” ever since. Now, Rita’s is the largest Italian Ice concept in the world with over 600 shops. Guests around the world visit Rita’s to celebrate their everyday moments with freshly made cool treats in a fun-filled atmosphere. Known for its famous Italian Ice, made daily featuring real fruit, and signature Frozen Custard, Rita’s serves a taste of happiness with each delicious treat.
“Rita’s is proud to keep building on the momentum we’ve created with Josh and bring our brand back to the track in 2026,” said Linda Chadwick, President and CEO of Rita’s Franchise Company, LLC. “Our franchisees and customers love the energy and community NASCAR delivers, and Josh is a natural fit for Rita’s – authentic, hardworking, and fan-focused. We’re excited to return with Josh at his new team, SS Green Light Racing, and create even more memorable moments for fans this season.”
Bilicki enters 2026 eager to continue representing the iconic frozen treat brand for a third consecutive year while taking on a new chapter with SS Green Light Racing.
“I’m pumped to have Rita’s back with us again for 2026. This is a partnership that’s become a big part of my racing program,” said Josh Bilicki. “Rita’s brings a fun, recognizable brand to the sport, and the support they give our team makes a big difference. I’m excited to go to work with SS Green Light Racing and give Rita’s fans something to cheer for all year long.”
Additional details, including the full schedule of races featuring Rita’s Italian Ice & Frozen Custard as primary sponsor, will be announced in the coming weeks.
— SS-GreenLight Racing —