DAYTONA BEACH, FLORIDA - FEBRUARY 11: AJ Allmendinger, driver of the #16 Celsius Chevrolet, drives during practice for the NASCAR Cup Series Daytona 500 at Daytona International Speedway on February 11, 2026 in Daytona Beach, Florida. (Photo by Chris Graythen/Getty Images) | Getty Images
Fox is sold out for Sunday’s Daytona 500, having moved its entire ad inventory for the season-opening NASCAR Cup Series race before the NFC Championship in January, which is a rarity.
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Sources told SBJ that around 80 units have been sold for the Daytona 500 with an average unit cost of around $400,000.
— Sports Business Journal —
