DAYTONA BEACH, FLORIDA - FEBRUARY 11: Kyle Busch, driver of the #8 zone Jalapeno Lime Chevrolet, drives during practice for the NASCAR Cup Series Daytona 500 at Daytona International Speedway on February 11, 2026 in Daytona Beach, Florida. (Photo by Chris Graythen/Getty Images) | Getty Images

Daytona qualifying TV viewership

Sports Business Journal’s Adam Stern says that qualifying for the Daytona 500 on Wednesday had 710,000 views on FS1.

The session started on FS2 due to college basketball.

The numbers are down from last year.