DAYTONA BEACH, FLORIDA - FEBRUARY 13: Justin Haley, driver of the #16 Celsius RAM, leads the field during the NASCAR Craftsman Truck Series Fresh from Florida 250 at Daytona International Speedway on February 13, 2026 in Daytona Beach, Florida. (Photo by James Gilbert/Getty Images) | Getty Images
DAYTONA BEACH, FLORIDA - FEBRUARY 13: Justin Haley, driver of the #16 Celsius RAM, leads the field during the NASCAR Craftsman Truck Series Fresh from Florida 250 at Daytona International Speedway on February 13, 2026 in Daytona Beach, Florida. (Photo by James Gilbert/Getty Images) | Getty Images

Truck Series sees Daytona ratings increase

Friday’s NASCAR Craftsman Truck Series season opener on FS1 from Daytona drove a +37% average viewership increase over 2025 (1,387,000 viewers vs. 1,014,000)

Most-watched Truck Series race since 2016

1,604,000 peak viewership (9:45-10:00 PM ET)