BlueHighway.ai, an integrated waterway infrastructure platform, will serve as the primary partner for Rick Ware Racing (RWR) and its No. 51 Chevrolet driven by Cody Ware in the Autotrader 400 NASCAR Cup Series race this Sunday at EchoPark Speedway near Atlanta.
Facilitated by Standout Management Group (SMG), the No. 51 BlueHighway.ai Chevrolet will carry “Urban Mobility. On Water.” branding as the company formally introduces its national platform vision: activating underutilized waterways as high-efficiency corridors for passenger transportation, urban logistics and automotive distribution.
BlueHighway.ai operates as a unified infrastructure platform comprised of three core services:
• Blue Journey™ – Zero-emission passenger mobility connecting airports and city centers with faster, more reliable travel.
• Blue Parcel™ – Water-based urban logistics designed to reduce roadway congestion and lower carbon emissions.
• Blue Auto Network™ – A distribution platform enabling automotive manufacturers and dealers to streamline sales and inventory movement without transporting vehicles into dense urban cores.
“Blue Highway is building a water-based infrastructure platform designed to move people, goods and vehicles more efficiently in America’s largest cities. Through Blue Journey™, Blue Parcel™ and Blue Auto Network™, we are activating underutilized waterways as high-performance transportation corridors,” said Tim Ziss, Founder of BlueHighway.ai.
“NASCAR provides a national stage to introduce this vision – a modern mobility platform that is scalable, sustainable and built for the next generation of urban growth.”
Through advanced electric hydrofoil vessels and integrated digital operations, BlueHighway.ai is building mobility infrastructure for major metropolitan regions.
“We’re proud to welcome BlueHighway.ai to Rick Ware Racing,” said team owner Rick Ware. “NASCAR gives brands a powerful platform to tell big stories, and BlueHighway.ai has a bold vision for the future of transportation. It’s an honor to introduce their vision to race fans this weekend.”
Cody Ware comes into EchoPark Speedway after a strong showing in the season-opening Daytona 500 last Sunday at Daytona (Fla.) International Speedway. The 30-year-old racer led two laps in The Great American Race and was a regular at the front of the field.
“It’s always great to bring a new brand into the sport, especially one focused on changing how cities move,” Cody Ware said. “We’re coming off a strong run Daytona, and I’m looking forward to having the BlueHighway.ai Chevrolet up front again at Atlanta.”
Joining BlueHighway.ai on the No. 51 Chevrolet are associate partners Flywheel, Parts Plus and Jacob Industries.
The Autotrader 400 begins at 3 p.m. EST with live coverage on FOX and SiriusXM NASCAR Radio.
— Rich Ware Racing —