Niece Motorsports is proud to welcome global snack brands Tajín® and Zambos® to the sport of NASCAR through a multi-race partnership with parent company, Mexlink Inc., and driver, Andrés Pérez de Lara.
Both brands will officially debut as primary sponsors this coming weekend at the St. Petersburg Street Circuit, where they will adorn the team’s No. 44 Chevrolet Silverado RST in the inaugural running of the OnlyBulls Green Flag 150.
Tajín is a well-known producer of chile products, including its flagship Clasíco seasoning, Chile Lime sauce, and Chamoy sauce, among others. Tajín’s products are available in over 30 countries, including the United States and Mexico, where the brand was born in 1985.
“At Tajín, we are incredibly proud to support Andrés Pérez De Lara as he competes in St. Petersburg,” said Mariana Alvarez Reynal, Head of Trade Marketing for Mexlink Inc. “As a brand born in Mexico and rooted in authentic flavor and passion, we see in Andrés the same dedication, energy, and Mexican pride that define who we are. Supporting him on this stage reflects our commitment to celebrating talent that represents our country with excellence and heart.”
For over 50 years, Zambos has been recognized as Central America’s favorite plantain chip brand. The company offers several varieties of plantain chip flavors, including Original, Chile Lime, Salsa Verde, and more. Headquartered in Honduras, their products are available in many countries, including the United States.
“Zambos is honored and excited to stand behind Andrés Pérez De Lara for the St. Petersburg race,” continued Reynal. “As a proudly Honduran brand with a strong presence across Latin America and the U.S., we believe in supporting young talent who inspires new generations. Andrés embodies determination, discipline, and Latin pride, and we are thrilled to be part of his journey in NASCAR.”
Pérez de Lara’s successful opening to his sophomore season in the NASCAR CRAFTSMAN Truck Series currently sees the young driver tied for sixth-place in the points standings. He looks forward to carrying both brands on his truck in St. Petersburg.
“I am super excited to have Tajín and Zambos on our No. 44 Silverado this weekend,” said Pérez de Lara. “I’ve enjoyed eating their products ever since I was a kid, and I think it’s very cool to represent two Latin American-based companies in the sport. Hopefully we can make them proud by giving them a good result in their first race.”
The NASCAR CRAFTSMAN Truck Series heads to the St. Petersburg Street Circuit for the third race of the season on Saturday, February 28. Live coverage of the OnlyBulls Green Flag 150 will air on FOX, the NASCAR Racing Network, and SiriusXM Radio.
— Niece Motorsports —