Haas Factory Team (HFT) announced a two-race partnership with Char-Broil, a leader in outdoor cooking innovation and one of America’s most trusted grill brands. Char-Broil will serve as the primary sponsor of Sam Mayer’s No. 41 Chevrolet for two races during the 2026 NASCAR O’Reilly Auto Parts Series season.
“Haas Factory Team can’t thank Char-Broil enough for growing this partnership with us,” said Joe Custer, President of Haas Factory Team. “We’re proud to showcase the Char-Broil brand with Sam and the No. 41 team and connect with fans who make racing — and grilling — part of their race-day tradition.”
“This is a huge opportunity for our team and for me personally,” said Mayer. “Char-Broil is a brand that fans know and trust, and I’m excited to represent them at COTA and Charlotte. Hopefully we can give them a strong run — and maybe fire up the grill in Victory Lane.”
Char-Broil will make its 2026 debut with HFT at Circuit of The Americas (COTA) on Saturday, February 28, and return as primary sponsor at Charlotte Motor Speedway on May 23 over Memorial Day weekend.
“We are excited to enter year two of partnership with Haas Factory Team with a new brand and another driver to complete the HFT Trifecta! Sam is a stud driver and will be a Charbroil grill master in no time,” said Barrett Browne, Marketing Manager, WC Bradley Co.
— Haas Factory Team —