The CW earned 1,180,000 total viewers for Saturday’s Kansas Lottery 300 at Kansas Speedway, per Nielsen Panel + Big Data.
It’s the most-watched Kansas race in three years (since 2023 on NBC). Viewership was up +12% compared to last year’s same weekend race from Rockingham (4/19/25 on The CW). The race peaked at 1,291,000 total viewers from 9:15-9:30pm ET.