Nico’s Bagels & Brunch, alongside the Nico’s Hope For Life Foundation, will bring its message of mental health awareness to a national stage this May through a partnership with NASCAR driver Natalie Decker and Team Reaume during two NASCAR Craftsman Truck Series races.
The initiative will be featured during:
May 8 – Watkins Glen International (FS1 at 4:30 PM ET)
May 15 – Dover Motor Speedway (FS1 at 5:00 PM ET)
Both race entries, fielded by Team Reaume, will feature full primary branding for Nico’s Bagels & Brunch, transforming the trucks into moving platforms for awareness, conversation, and hope.
Nico’s Bagels & Brunch was founded in memory of Nico, whose life was lost to suicide. His father turned grief into purpose, creating a space centered on community, connection, and compassion. That mission continues through the Nico’s Hope For Life Foundation, which works to raise awareness, reduce stigma, and encourage open conversations around mental health.
“Racing gives us a platform, and it’s important to use that platform for something bigger,” said Decker. “If sharing Nico’s story helps even one person, it matters.”
Decker will pilot the No. 22 Ford for Team Reaume at both Watkins Glen International and Dover Motor Speedway.
“We’re excited to have Natalie back with us,” said Team Owner Josh Reaume. “We’re proud to be part of something that goes beyond racing and helps bring awareness to such an important message.”
As part of the initiative, the trucks and firesuit will feature Nico’s artwork and personal symbolism.
“This is about keeping Nico’s spirit alive,” his father said. “We want people to know they’re not alone.”
–Team Reaume–