X and NASCAR today unveiled Fanfetti, a groundbreaking fan engagement activation for the Anduril 250. Selected fan posts from X will be printed on the official celebration confetti, allowing fans to join in the festivities alongside the winning driver during a special Cuervo Winner’s event in Turn 2 following the checkered flag.
NASCAR fans are invited to reply to @NASCAR posts on X with messages congratulating the Anduril 250 winner. Selected replies will be printed on the confetti that will rain down on the winning driver and team at Turn 2 of the racetrack during a special photo event.
“At NASCAR, our fans are the lifeblood of this sport, and we’re dedicated to celebrating them in new ways,” said Craig Stimmel, NASCAR SVP and Chief Commercial Officer. “Through our partnership with X, we’re giving fans a chance to be part of the race in a completely new way, turning their passion and excitement into a real, physical celebration with the winning driver. We can’t wait to see their messages rain down with the confetti and share the moment together.”
“X is the epicenter of sports fandom, and we’re thrilled to amplify the excitement around NASCAR,” said Beau Jones, Head of Sports Partnerships at X. “Through this fan activation, we’re leveraging our real-time conversation platform to connect with one of the most passionate communities in sports.”
The @NASCAR account will continue posting and inviting fans to get involved during the Anduril 250. Follow @NASCAR and @JoseCuervo for updates.
— NASCAR —