Kyle Sieg Iowa Scheme
Butt Face will sponsor Kyle Sieg at Iowa. Image from RSS Racing.

Goliath novelty toy Butt Face sponsoring Kyle Sieg at Iowa

Start your engines, NASCAR fans and hold onto your seats because Butt Face™, the hilarious new novelty toy from Goliath, is racing its way to the top of holiday wish lists. Meet Chester Cheeks,  who is climbing aboard RSS Racing’s No. 28 Chevrolet as the primary partner for driver Kyle Sieg in the Hy-Vee Perks 250 on Saturday, Aug. 8 at Iowa Speedway.

No ifs, ands, or butts about it. Since its late July debut, Butt Face™ has blasted onto this year’s must-have lists, cracking up kids, parents, and anyone who appreciates hilarious, toot-powered fun. Shaped like a giant wiggling butt (yep, really), Chester loves loud music, silly dancing and letting it rip. Squeeze his cheeks, and he lets loose. Press his head and watch him bust into his signature dance moves.

“We knew Butt Face™ had gas, we just didn’t know it could go 180 miles per hour,” said Brian Weiss, President of North America and Global Toys at Goliath. “This weekend, we’re letting it rip.”

Iowa Speedway hosts one of NASCAR’s biggest family weekends, making it the perfect place for Chester Cheeks to make some noise. Fans won’t miss the one-of-a-kind Butt Face™ paint scheme on Sieg’s No. 28 Chevrolet, and Chester will be bringing his larger-than-life personality to race weekend both on and off the track!

“This is definitely one of the most outrageous cars I’ll have the chance to drive,” said Sieg. “It’s been a real blast working with the Butt Face™ team, and we’re ready to get out there, kick some butt and compete for a great finish.”

Butt Face™ delivers a fast track to family fun, making Chester Cheeks the ultimate “butt-y” for anyone who believes laughter should always finish first.

Butt Face™ is available now at Walmart, Target, Amazon and retailers nationwide.  Joining Chester Cheeks is his cheek squad – Kung Pu, available exclusively at Target, and King Toot, who will take his royal throne at Walmart this November.

The Hy-Vee PERKS 250 goes green on Saturday, Aug. 8 at Iowa Speedway, with live coverage on The CW beginning at 5 p.m. ET. SiriusXM NASCAR Radio will carry the call on the airwaves.

— Beacon Communications —