Phoenix Raceway announced today that Timberland PRO will serve as the entitlement partner for its NASCAR O’Reilly Auto Parts Series race on Saturday, October 17. The Timberland PRO 200 will be a pivotal race in the NASCAR O’Reilly Auto Parts Series Chase, with drivers battling for vital championship momentum.
This partnership builds upon Timberland PRO’s new multiyear relationship with NASCAR, connecting a footwear brand built to equip hardworking professionals with the people whose skill, dedication and craftsmanship are essential to putting on a NASCAR race.
“The connection between Timberland PRO and Phoenix Raceway is incredibly authentic because both organizations understand what it means to put in the work,” said Phoenix Raceway President Latasha Causey. “From our track operations and safety teams to the technicians, mechanics and facility crews who work behind the scenes, race day is made possible by people who take tremendous pride in what they do. We’re excited to celebrate those hardworking professionals while hosting a race that will be so important to the NASCAR O’Reilly Auto Parts Series Chase.”
In July, NASCAR and Timberland PRO announced a new multiyear partnership naming Timberland PRO the Official Protective Footwear and Official Safety Toe Partner of NASCAR. The partnership is focused on celebrating and supporting the skilled professionals who help power NASCAR, including track workers, technicians, mechanics and other members of the racing community. Timberland PRO will provide protective footwear to NASCAR employees and track workers while working with NASCAR on storytelling, digital content and at-track activations.
The relationship is anchored by Timberland PRO’s “First Turn, Last Lap, Repeat” campaign, which celebrates the heroes behind the scenes who keep NASCAR moving—drawing a connection between the dedication of NASCAR professionals and the skilled tradespeople who work in demanding environments every day.
“For Timberland PRO, NASCAR represents so much of what we believe in — hard work, craftsmanship, performance and people who take pride in doing their jobs right,” said Ryan Murphy, Head of Marketing, Timberland Americas. “The Timberland PRO 200 is a great opportunity to bring our partnership with NASCAR to Phoenix Raceway and celebrate the people behind the race while the drivers compete in such an important Chase event.”
The partnership is particularly fitting for Phoenix Raceway, where the precision and preparation required to host NASCAR events are matched by the intensity of competition on the track. On October 17, the Timberland PRO 200 will put that focus and determination on display as NASCAR O’Reilly Auto Parts Series drivers pursue a critical Chase victory at one of NASCAR’s most challenging and distinctive venues.
Limited tickets remain for Phoenix Raceway’s NASCAR Chase weekend, October 16-18. Action begins Friday, October 16, with a crucial NASCAR CRAFTSMAN Truck Series race. It continues Saturday featuring the penultimate race of the ARCA Menards Series West season and the Timberland PRO 200. That all sets the table for Sunday, October 18, when the stars of the NASCAR Cup Series compete in the Freeway Insurance 500.
Tickets are going fast, so fans should purchase their seats and experiences now while supplies last by visiting www.phoenixraceway.com.
— Phoenix Raceway —