Hiami Hooch, the Miami-born flavored spirits and ready- to-drink cocktail brand, will serve as the primary sponsor of Kyle Sieg and the RSS Racing No. 28 Chevrolet for the NASCAR O’Reilly Auto Parts Series championship race at Homestead-Miami Speedway on Saturday, November 7, bringing the brand’s season full circle in its own backyard.
Hiami Hooch opened the 2026 season on the No. 28 at Daytona International Speedway in February. It will close it 30 miles from home at Homestead-Miami Speedway, where the series crowns its champion and the sport’s biggest weekend of the year lands in the city the brand is named for.
“We started this season at Daytona, and there was never any question where we wanted to finish it,” said Patrick, co-founder of Hiami Hooch. “Homestead is our home race. Our fans, our friends and the people who built this brand with us are all within a short drive of that track. Putting Hiami Hooch on the No. 28 for the championship weekend is our way of celebrating Miami with the people who got us here.”
Hiami Hooch is built for the way South Florida lives: bold flavors, vibrant packaging and a lifestyle that fits a race weekend as naturally as a night out on the water. The No. 28 will carry a Miami- inspired Hiami Hooch paint scheme for the championship weekend.
“Hiami Hooch has been a great partner all year, and running their colors at home for the championship race means a lot to this team,” said Kyle Sieg, driver of the No. 28 Chevrolet. “Daytona was a strong way to start the relationship, and Homestead is the perfect place to finish it. We want to give the Miami fans something to cheer for.”
Sieg, a second-generation racer, competes full time for RSS Racing, the family-owned team that moved to Chevrolet for the 2026 season and operates with a technical alliance that provides engineering, chassis and data support from a Haas factory-supported program. Racing runs in the
Hiami Hooch family as well, and supporting a family racing team has been part of the appeal of the partnership from the start.
“Kyle and the Sieg family have believed in this program from the first race of the year, and we’re proud to be part of a family racing team’s championship weekend,” said Zachary, co-founder of Hiami Hooch. “Racing is in our blood too. Finishing the season at home, with this team, is exactly how we hoped it would go.”
The NASCAR O’Reilly Auto Parts Series championship race at Homestead-Miami Speedway is set for Saturday, November 7, 2026, at 5:00 p.m. ET, with live coverage on The CW and radio coverage on MRN and SiriusXM NASCAR Radio.
— Brand Labs Group —