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NASCAR Regional kicks off with World Series of Asphalt highlighted by NASCAR Whelen Modified Tour opener
Fans who can’t make it to the track can watch the first NASCAR Regional action of the season – the nine-day World Series...
’47 becomes official licensee of NASCAR team properties for premium headwear and apparel
’47, a privately held premium sports lifestyle brand, is excited to announce a new licensing affiliation with NASCAR, the...
NASCAR announces launch of NASCAR Regional
NASCAR officially announced the launch of the NASCAR Regional brand and platform, which encompasses the touring and weekly...
NASCAR honors diversity and inclusion advocates, Ally Financial named presenting partner of NASCAR Drive for Diversity Awards
Later today in Los Angeles, NASCAR will honor 10 trailblazers and inclusion advocates, at the 16th annual NASCAR Drive for...
Weekend Preview: Los Angeles Memorial Coliseum
Top NASCAR Cup drivers are eager to start 2024 season with the Clash...
NASCAR and Crocs launch first official licensing collaboration
NASCAR and Crocs™ are joining forces for their first-ever licensing partnership, bringing consumers a new fusion of speed...
NASCAR to debut electric race car with demonstration at the Clash UPDATE
UPDATE: The car, which was leaked publicly last month, now has lights and apparently has the potential to reach speeds in...
NASCAR tweaks Cup qualifying procedures
Qualifying procedures for the NASCAR Cup Series will receive an adjustment in 2024, officials revealed Tuesday at the sanctioning...
Jimmie Johnson, Chad Knaus enter NASCAR Hall the way they should—together
Call them inseparable...
Rusty Wallace honored with 2023 Buddy Shuman Award
Rusty Wallace, NASCAR Hall of Famer, champion and philanthropist, has been awarded the 2023 Buddy Shuman Award, NASCAR announced...
DraftKings, NASCAR announce written designation agreement for sports betting in North Carolina and expansion of sponsorship
Today, DraftKings (Nasdaq: DKNG) and National Association for Stock Car Auto Racing, LLC (“NASCAR”), announced that they...
NASCAR increasing merchandise licensing efforts
As WWE star John Cena rolled down a scenic highway in the most recent “The Fast and the Furious” movie this summer, a child...
North Carolina sports betting deals advancing
The dance cards are about to be filled in North Carolina, where sportsbooks had to go through the state’s five pro teams...
NASCAR cuts ribbon on new productions facility
 ...
NASCAR R&D engineers honored for Garage 56 program
NASCAR engineers who successfully transformed a Next Gen Cup Series Chevrolet Camaro for competition as the Garage 56 entry...
NASCAR new media rights deals total $1.1 billion per year
The average annual value of the deals, including the previously announced CW deal, is $1.1B per year, which represents about...
NASCAR media rights agreements press conference
Wednesday, November 29, 2023...
NASCAR announces historic media rights agreements with FOX, NBC, Amazon and Warner Bros. Discovery
NASCAR today announced it has reached new seven-year media rights agreements for the NASCAR Cup Series with four best-in...
NASCAR’s next media rights deal still being negotiated UPDATES
UPDATE 2: According to multiple sources with knowledge of the deal, beginning with the 2025 Cup Series season, FOX Sports...
NASCAR President Steve Phelps discusses TV deal, charters, horsepower
NASCAR President Steve Phelps said during a webinar Monday that the sport will have at least one additional company broadcast...
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Nikki and Brie Bella’s wine brand Bonita Bonita sponsoring Alex Labbé at Sonoma
Nikki and Brie Bella’s wine brand Bonita Bonita sponsoring Alex Labbé at Sonoma
EchoPark Automotive to sponsor AJ Allmendinger at Sonoma
EchoPark Automotive to sponsor AJ Allmendinger at Sonoma
NASCAR Studios and Words + Pictures hit docuseries ‘RISING’ returns for season 2
NASCAR Studios and Words + Pictures hit docuseries ‘RISING’ returns for season 2
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NASCAR celebrates successful debut at Naval Base Coronado street course
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Commercial breakdown: 2026 San Diego Street Course Anduril 250