More NASCAR Personnel News: Tom Deery is relaxing at his Florida home this week after resigning Monday as a NASCAR vice president. The former Rockford Speedway(IL) general manager said he reached an impasse with top NASCAR management and decided to resign.(See full story at the Rockford Register) AND am hearing that NASCAR is looking to upgrade its public relations effort as well in the form of two high-level media relations experts. As stated in a recent issue of PR Week, which is a public relations trade magazine, NASCAR has hired a New York City search firm, Marshall Consultants, to help fill these spots. The Marshall Consultants representative in charge of the search, Justin Meyer, was quoted as sayinig “They (NASCAR) are restructuring the (PR) department, designing it to ensure they have first rate coverage of the Winston Cup Series.” As an aside, Meyer denied that the hires were connected to the Dale Earnhardt tragedy. Hearing that the former Director of Racing PR for Exide, Chris Dirato, may be a candidate for one of the two positions(3-29-2001)
