AMS Not Happy UPDATE: Atlanta Motor Speedway executives are not happy with Fox officials for changing the on-air name of the Cracker Barrel 500 three weeks ago. Fox declined to mention Cracker Barrel as the race sponsor, instead calling it a Winston Cup race ‘presented by UPS.'(Winston Salem Journal)(3-31-2001) UPDATE: The Winston-Salem Journal reports that “Atlanta Motor Speedway executives are not happy with Fox officials for changing the on-air name of the Cracker Barrel 500 three weeks ago. Fox declined to mention Cracker Barrel as the race sponsor, instead calling it a Winston Cup race ‘presented by UPS.’ ” Sorry, folks, but this is inaccurate. Fox did indeed mention Cracker Barrel by name as required by contract. Lap 35 – 36:42 into broadcast: Mike Joy – “Cracker Barrel Old Country Store 500”, Lap 188 – 2:08:42 into broadcast: Mike Joy – “Cracker Barrel Old Country Stores 500”, Lap 305 – 3:34:54 into broadcast: Mike Joy – “Cracker Barrel 500”, There may have been one more, but the tape was reviewed quickly by MotorsportsTV. Actually, Fox’s primary use of the UPS tie-in was “NASCAR on Fox presented by UPS,” never attributing race title sponsorship to UPS. This is very common on TV sports now. That’s a far cry from title sponsorship. The key point though is that Fox did mention Cracker Barrel as they were required to in Atlanta(MotorsportsTV)(4-1-2001)
