Talladega and TV: Once again, FOX Sports’ Winston Cup telecast topped the week’s national television sports ratings with a final 6.4 national rating for the Talladega 500 Sunday. The show carved out a 17 share with 6.541m households tuned in. The Knicks/Raptors NBA playoff game running opposite the race on NBC pulled a 3.2 final national rating. To date, the nine Winston Cup races on FOX Sports this year have averaged a stunning 6.8 with a 17 share. That’s compared to the 4.9/13 combined broadcast/cable average for the same nine races(SpeedVision)(4-27-2001)
