Sponsors TV Exposure Value Way Up: The mid-term exposure report card for the Fox portion of the NASCAR Winston Cup Series broadcast season is out and the results are stellar. Through the first eight events of the season, sponsors have combined for some $880,000,000 of comparable exposure value, up a whopping 114% over the same time period in 2000. According to research conducted by Joyce Julius and Associates Sponsors Report which specializes in documenting exposure received by corporate entities during national television broadcasts the 409 sponsors monitored during the Fox coverage thus far have filled the screen with their logos for more than 57.5 hours, while also being mentioned on some 2,500 occasions. Exposure value is calculated by comparing the amount of time each sponsor appears clear and in-focus, as well as all mentions of sponsors, to the cost of purchasing a commercial during the networks broadcast. See the full story at the Joyce Julius and Associates site: Sponsors Exposure Value Way Up During Fox NASCAR Broadcasts(5-2-2001)
