FX Ratings: FX’s telecast of the Pontiac Excitement 400, the network’s first NASCAR Winston Cup Series race, delivered the highest viewership of any program in its seven-year history. It ranked #1 among all basic cable programs on Saturday, May 5, finished #3 among all basic cable programs for the week ending May 6 (household rating and HH impressions), and also was the #1 show for the week among Adults 25-54 and Men 25-54. In addition, the FX Pre-race show (7:30-8 PM) ranked #4 among Adults 18-49 and #8 in HH rating/impressions for the week. The 2001 Pontiac Excitement 400 (8-11:25 PM) earned a 4.03 HH rating, which was 14% above ESPN’s HH rating of the same race one year ago. The telecast averaged 2.6 million homes and over 4.5 million viewers. Race coverage peaked at a 5.22 HH rating and over 6 million viewers (11-11:15 PM), and the final hour-and-a-half averaged a 4.4 HH rating. The Pre-race show posted a 2.6 HH rating or 1.7 million homes. While carried in 12.7 million fewer homes(keep calling folks, see number below) than ESPN was in May 2000, FX delivered increased impressions in every key demo versus ESPN’s 2000 telecast – Adults 25-54, +9%; Adults 18-49, +19%; Adults 18-34, +33%; Men 18-34, +13%; Men 18-49, +9% and Men 25-54, +5%.(NASCAR PR) and see SpeedVision’s weekly column: TV Who Watched What Last Weekend(5-12-2001) (5-11-2001)
