New Sponsor Options: X-TEX, a new technology patented by JAX, Inc. uses a series of thin-film coatings applied on one side of a clear surface to produce a highly visible image that is completely transparent from the other side. This new technology can be seen during the Coca-Cola 600 on May 27 when a dozen Coca-Cola delivery trucks will turn parade laps at Lowe’s Motor Speedway prior to the start of the race to promote the Coca-Cola family of drivers. X-TEX differentiates sponsor images from one another because of the extreme contrast created by the distinctness of the logo and the sheerness of the glass(LMS Notes)(5-20-2001) (5-19-2001)
