Mark and Matt on Cereal Boxes:Mark Martin and his nine-year-old son Matt will be featured on boxes of Life and Cap’n Crunch(one of Jayski’s faves) cereal boxes beginning this month. Matt’s quarter-midgets are sponsored by the two cereal brands, while Mark is sponsored by Gatorade. Mark and Matt will be featured on 15 million boxes of cereal nationwide. They are the first father-and-son celebrities featured on Life cereal boxes, which are typically dedicated to everyday kids. Cap’n Crunch will feature Matt in an on-package promotion and offer limited edition Mark and Matt trading cards on the side panel of every box.(Roush Racing PR)(7-13-2001)
